4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
B point : Rapid slump (2009/2/27)
The worst year
△ Reduction of the total sale and revenue
△ vest issue : Market share, flexible of the business, rebuilding the portfolio
The project of reducing three trillion
△ cost reduction
△ Think about the cash flow
△ Forecasting revenue, prepare the post Recession
△ R&D, Investment of brand design part.
Reduction of Trans-fat Project
Step 2. Reduction of Saturated Fat Project
Step 3. Green Package Project
Step 4. Dr. You Project
Ⅱ. The Reason Why We Chose Dr. You Project
1) Reduction of consumer's reliability upon Food Industry
Because of Chinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strate
reduction
Acting as a bridge to enter South Asia
Increasing m/s possible
Good image of Korean brand
Trading laws more lenient than past
Price sensitive consumers
Inefficient government
Many potential entrants
High logistics cost due to low infrastructure
High domestic tax rates
Imports are restricted
Strong union
Summer monsoon season
Unstable political situation w/neighboring c
1.3 Company
As begin of facsimile business in 1983, Samsung Electronics produced Mono laser printer in 1991. After developing ink-jet printer and multifunctional printer in 1995, Samsung exported mono laser printer since 1997. Then Samsung started color laser printer business from 2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color l
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
I. 들어가며
지구의 표면은 70% 가량 물로 덮여 있다. 그럼에도 불구하고 인간생활을 영위하는 데 사용할 수 없는 해수를 제외하고, 민물 중에서도 빙하, 만년설 등을 제외하고 나면 결국 우리에게 가용자원으로 주어진 물은 지구에 있는 물 총량의 0.0075%에 지나지 않는다. 하지만 세계의 인구가 급격히
Mission statement: ‘fashion& quality(meaning environmentally, socially sustainable) at the best price’
Vision: to be run in a way that is economically, socially, environmentally sustainable, meaning that the needs of both present and future generation must be fulfilled
- World-wide recognition
- Fast turnaround(design to store in 3 weeks)
- Fast restoring
- internalization proceed
1. Introduction
1.1. Brief Introduction of Coca Cola
Founder : Asa Griggs Candler
Year founded : 1892
Corporate Headquarters : Georgia Atlanta
Gross Assets : 48.7 billion dollars (2009)
Employees : 13,9600 (2010)
Subscribers Worldwide : 200 nations / More than Billion bottles in a day
우리나라에서는 로드샵이 거의 포화상태라 볼 수 있고 나이대별 차별화 정책 등 다양한 화장품 업계들이 무수히 쏟아지고 있다. 우리나라에서의 포화상태를 이제 외국 시장으로 발을 돌려 LG생활건강의 화장품 진출은 웰빙을 활용하여 한방 화장품, 자연화장품과 같은 제품으로 승부수를 걸어 볼 만 하